Derrick Rozdeba on Branding

O Canada, my home and native land was recently ranked second behind Australia in a survey of the best national brands, according to tourism and branding experts FutureBrand. The ranking is based on establishing a reputation as a safe, friendly destination for families. Having lived most of my life in Canada, I can only clearly understand the brand from a distance. Seeing your country from another country demonstrates the difference. At the end of the day, I do love my country and its brand promise. Eh!

Score - 91