My Personal Branding Update - Month Three

Only three months have passed but it seems much longer...not in a negative way but in a way that this project has become a part of my life. I am always thinking about the next branding article and filtering what I see and hear with a view to branding.

I have done little on SEO and building site traffic. There seems to be a network of cross linking developing as my articles get pick-up on other directory website and other blogs. Not surprising my most successful article has been “Building Your Brand on Sex”. Go figure…sex sells. Interestingly, several websites that track celebrities have pick-up the reference of Calvin Klein. So this article keeping getting exposure (pun intended) on a number of websites.

I finally found the courage to ask my social marketing consultants to comment on my blog. Here is what they had to say:

Dave Knox writes:

Hey Derrick
Looks like your blog is going great. Just finished reading many of the articles and I really enjoyed it. Keep up the good work!

Dave

Trisha Okubo writes:

Checked out your blog, and overall it looks great! Comments below:

- Move the about blurb above the fold.
- Increase the size of the text. Lots of small text can be hard on the eyes
- Add more pictures! I know it can be a challenge to find great pictures for your topic, but it's worth it. Pictures draw people in to your blog, and they help to break up the text.
- Where possible, try bullet points or numbered lists, or pull quotes. Or even bolding important points. This will help give your text more life.
- Once you have more posts, I'd recommend a related posts plugin to help recirculate traffic to older posts. Your content is evergreen, and it doesn't really get stale...so people would benefit from reading stuff from your archives.

Hope that helps, Derrick!

Great feedback! Thanks guys for your input and suggestions. So I continue to build my personal brand.

Happy blogging!

BlackBerry – or better know as the CrackBerry

The BlackBerry, made in Canada, is a wireless handheld device introduced in 1997 that now services over 135 countries. It is a fixture at every table (boardroom, office, kitchen, even dining rooms & bedrooms). In most cases, it is not visible to all but is obscurely hidden under the table, but every few minutes it user keeps an eye on it. This brand is additives which mean it is truly a lasting brand. It has accomplished what ever company wants - an employee working 24/7 without complaining. Blackberry has it all: It is highly functional and carries the badge of business success. “I am technically suave” is telepaths to anyone in view. So much so, that non business people are buying them too (mostly rich teens). The big question is when will the 14 million zombies wake up and realize they are just another pawn in the big corporate mill and start turning off their BB. Sorry but I have to get back to my BB. This brand is a keeper for now in my brand cellar because I can't live without it.

Score - 92