BlackBerry – or better know as the CrackBerry

The BlackBerry, made in Canada, is a wireless handheld device introduced in 1997 that now services over 135 countries. It is a fixture at every table (boardroom, office, kitchen, even dining rooms & bedrooms). In most cases, it is not visible to all but is obscurely hidden under the table, but every few minutes it user keeps an eye on it. This brand is additives which mean it is truly a lasting brand. It has accomplished what ever company wants - an employee working 24/7 without complaining. Blackberry has it all: It is highly functional and carries the badge of business success. “I am technically suave” is telepaths to anyone in view. So much so, that non business people are buying them too (mostly rich teens). The big question is when will the 14 million zombies wake up and realize they are just another pawn in the big corporate mill and start turning off their BB. Sorry but I have to get back to my BB. This brand is a keeper for now in my brand cellar because I can't live without it.

Score - 92