Las Vegas – “What happens here stays here!”

“Sin City” is everything decadent with a dark-side that an obscene amount of money brings. Converged on a dessert street is everything that makes America great and everything that makes it ugly. The opulence and the grandeur is overwhelming, I am reminded how sad this projects humanity. I don’t necessary like Las Vegas but I am drawn into the glitz and glamour of it all.

It’s like driving by an accident with the uncontrollable urge to look. There are nuances of this brand that are inviting and stimulating; yet uncontrollably, you quickly seem to over indulge and leave less rich on all levels. All that being said, it has a strong and clear brand promise.

Score – 96 (69 would be more fitting!)