Monday, May 19, 2008

Disney and Apple Pie










How can’t you love to savor this distinct brand? We all grew up to the Wonderful World of Disney every Sunday evening (now I am showing my age). Traditionally crafted, it’s an apple pie image of America. Always delivering a happy ending. How can a brand with the goal to make you happy not succeed? I guess when it fails to make you happy. Since 1923 this brand has turn out many fabulous vintages and memories from all of its entertainment vehicles. Most brands are lucky to share a few moments of time with their customers; but in this case, the relationship goes deep and rich to the core values of the customer. This is truly a memorable brand that has a long and lingering finish…one you just don’t want to end.

Score - 95