Apple – iAmazing

This is a brilliant, ever changing brand with layers and layers of complexity. I love this brand and I love my iPod & iTunes. It’s universal in its simple, clean and approachable design (the electronic version of IKEA but with more elegance). In Canada and around the world, enthusiastic customers lined up at stores to purchase their first iPhone 3G last Friday. Media outlets were just as excited and covered the big day with images and stories of excited customers eager to spend their money. You can’t buy this type of brand hype. This is a brand that is big and bold and in your face. Apple is a keeper in any brand cellar.

Score - 98