Saturday, July 26, 2008

Tim Hortons – A nice Canadian image







When my son was asked in school what makes Canada different from other countries he said “Tim Hortons.” I guess, to many Canadians, Tim’s is one of the brands that reflect our cultural roots. Their coffee has a clean mellow taste that is identifiable with many people who just want a simple cup of coffee without any attitude. No surprise, Tim Hortons was build by a professional hockey defenseman Tim Horton who played in the National Hockey League for 24 seasons until his death in a car accident. His business partner, Ron Joyce, a former Hamilton police constable, continued to build the business to over 2,700 outlets across Canada. The Tim Hortons experience is friendly and down to earth, operated by everyday Canadians and provides good, straightforward coffee with no foreign words thrown in. Tim Hortons epitomize the Canada culture, wholesome, plain and not flashy. Just ask for a double, double.

Score - 94